| Case Studies: Leveraging Success |
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Sustaining and growing on a company’s success has its own challenges and can be influenced by a multitude of factors. One of the biggest questions is: What’s next? We had the opportunity to work with a company that had to ask itself the question; how do we maintain, sustain, and grow on our success? They had already passed a significant hurdle by asking themselves that very question. It often happens that companies who have fought their way to a certain level of success lose focus or get satisfied. Realizing and understanding the need to do more and to constantly review and renew the corporate plans is something that can get lost in the euphoria of success. The company had us review how they were working, where they could improve, and even more importantly where to go to next with their technology. Strata worked with management to review and implement a growth strategy that followed a natural order and evolution of their technology both to the market and the end consumer. We also helped them to organize the company relative to their revenue and cost centres, and intellectual property. The net effect for the company was it continued to grow its annual revenues past the $1,000,000 benchmark and well into the $1 – 10,000,000 range. The little amount of disruption to management and its advisors occurred solely with the organic growth of the company and its need for greater resources. The ability to manage through the demands made on a growing company often calls upon a need for experience and new skill sets. Maintaining order and success through the transition is a difficult task and requires a background and a degree of separation that is not normally available in management teams. The Strata team was able to translate its experience with the growth curve into support for the company’s and management team’s move to the next level of growth. |




