Case Studies: Listening = Your Solution PDF Print

Often a company comes upon an idea as a direct/indirect extension of its existing business.

A successful consulting practice had developed a unique process and branding for the delivery of its service. It was constrained from growing by the fact that the work around its services was labour intensive. After a number of information exchanges, Strata people were able to work through a solution for the company. The idea was to incorporate their well established process and branding into an interactive Web 2.0 software application. The software facilitated the exchange of information with clients, gave them an ongoing personalized access to the consulting practice’s service, enabled multiple input sources to collaborate across the client organization, and all delivered on a live basis. The resultant efficiencies allowed the consulting practice to not only serve more clients with its existing complement of staff but also broaden the geographic reach of its market. We facilitated and project managed the development of the product while also working with management to establish and deliver the business plan for the release of the software. Ongoing support is provided dependent on the management team’s needs.
 
This example of a product evolving from an existing service offering has occurred a number of times before and can be one of the best ways to take an idea to market. The product has the opportunity to be field tested and market validated while providing funding through the ongoing sales of the service. This is only one way an idea can be developed. Strata has also supported people beginning their business solely on an idea and moving it all the way to commercial sales.