Geoffrey brings a diverse background of information systems, sales, and marketing experience to the Strata team of Associates. His career has seen him working as Chief Information Officer (CIO) of General Electric Canada and later of GE’s $5.5 billion Appliance group in the United States. Geoff has also held the position of Senior V.P. of Information Systems for Liberty Health/Maritime Life Insurance where he migrated into new systems handling claims, payments, and implemented a problem solving mentality into the unit’s culture. He has applied these experiences into being at one time the Director of Services Marketing for IBM Canada where he was responsible for all marketing activities of the $1.3 billion business. Geoff continued his move into other business functions by being the V.P. Sales Ontario and Chief Strategy Officer for Montage.DMC where he helped the founder to grow the business and position it for a $105 million acquisition by AT&T. He has also provided consulting services through his own company and as Partner-In-Charge of the then Peat Marwick, Toronto Information Systems Consulting. Geoff has served on committees to the Conference Board of Canada and enjoys snowboarding and golf.