Peter joins our Associate group strategy with over 25 years of marketing strategy, sales, and management experience in technology companies. He gained early experience in the technology industry at IBM Canada where he quickly established a successful track record in the sales and marketing of applications & product lines. Through his roles as a Marketing & Sales executive or management consultant, Peter has directed the growth of numerous early stage companies such as Megalith Technologies/Dataware and PS Software/Open Text. In companies such as Northwood, senior management used Peter’s “Funnel Value” sales management methods to manage and correctly forecast rapid, global revenue growth leading up to their acquisition by Marconi Wireless. Peter is known for having a deep knowledge of chasm-crossing techniques for innovative technologies. His revenue-building experience includes a broad diversity of technologies across dozens of companies, such as Dipix Technologies, Dynex Power and SiGe Microsystems. Peter has also published over 60 articles and presented seminars on technology marketing skills. He is active with Westpark Technology and as a co-founder and VP Market Development of Avoca Semiconductor Inc.